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Ad Systems Innovation for You

Solving revenue and systems problems for your business end-to-end.

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Services

What I do

Ad Tech & Publisher Monetization

Programmatic strategy, wrapper architecture, and yield optimization. 8 years at Mediavine leading product across 16K+ publisher sites.

Fractional CTO / VP Product

Product leadership for Series A/B startups building platforms and marketplaces. From strategy through execution — I advise, orchestrate, or build it myself.

AI & Tooling Advisory

AI integration strategy, MCP tooling, and workflow automation for teams exploring what's next.

Diagnose

I start by understanding your business, tech stack, and goals. No generic playbook — every engagement begins with listening.

Recommend

Clear, prioritized recommendations grounded in what I've seen work across 13 years with web publishers.

You get a plan, not a slide deck.

Execute

I don't just advise — I ship. Whether it's building the thing, running the team, or managing the vendor, I stay until the work is done.

I can advise and I can ship. Whether building capabilities or supporting a team. I'm with you.

Ready to talk?

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